New Arrivals

Latest Collections

Our Story

Welcome to Adira, a bikini brand dedicated to embracing women's curves and empowering them to feel confident in their own skin. Founded by Karen Yuen, a passionate advocate for women's empowerment, Adira is a brand that aims to encourage women to embrace their uniqueness and femininity.

During Karen's journey of working with women towards their fitness goals, Karen noticed a common pattern - many women don't realize just how beautiful they truly are. This realization inspired her to create a brand that celebrates and highlights the beauty in every woman.

Additionally, Karen's personal experience with luxury brands left her longing for a bikini that didn't break the bank, yet still provided the perfect fit and flattering design. Determined to bridge this gap, she took matters into her own hands and personally designed, tried, and adjusted each piece in the Adira collection. The result? The most flattering bikinis that are not only affordable but also accessible to everyone.

Join us on this empowering journey and discover the perfect bikini that not only brings out your best features but also celebrates your unique beauty. Welcome to Adira, where confidence meets femininity.